Scale faster with a revenue engine that actually works.

We embed as your fractional GTM Ops team to build pipeline you can trust, forecasts you can present to the board, and a GTM engine that scales with your headcount.

Trusted by 50+ high-growth VC and PE-backed software companies.

The Problem

Your go-to-market function should scale as fast as you do.

1

Your CRM is a mess, and it’s costing you revenue.

Bad data and broken workflows means your pipeline is unreliable, your team doesn’t trust the system, and leadership can’t make confident decisions.

2

Sales, Marketing, & CS are operating in silos.

Leads get lost, marketing can’t prove ROI, sales are wasting time on admin, and customer success is flying blind. No one’s working from the same playbook.

3

You need RevOps, but hiring is costly.

You know you need someone to fix this, but hiring a full-time RevOps leader takes months and costs $150K+. You need expert execution now, not in 6 months.

How We Help

We embed in your team and build the revenue infrastructure that scales.

Your CRM should accelerate growth, not create bottlenecks. We step in as your strategic RevOps partner to design the systems and processes that scale with your revenue targets.

Revenue Team Alignment

We work with leadership teams to develop clear revenue strategies, optimized lead handoffs, full funnel reporting, and aligned team execution. Your entire revenue engine works toward the same goals with proven playbooks and executive reporting within HubSpot & Salesforce.

Revenue Intelligence & Forecasting

Get investor-ready metrics and actionable insights, not just raw data. See exactly what’s driving (or blocking) your growth. We consider ourselves data-junkies and give your leadership teams clear revenue intelligence metrics across your ICP data, marketing and sales campaigns, and PLG/PLS motions.

Scalable Revenue Operations

Competition is a huge threat, and orgs can’t continue doing manual work that can be automated. We are AI-enabled workflow experts and automate manual processes, create seamless team handoffs, and develop scalable systems that grow with you. Less manual work, fewer bottlenecks, more time focusing on winning new logo’s and expanding into existing customer accounts.

Why Us

Why scaling software companies choose Covert Revenue

Results in weeks, not quarters.

We’ve scaled RevOps at 50+ software companies. We know what breaks at every stage, from first SDR hire to 30-person sales team. No learning curve. No ramp time. Impact from week one.

Embedded, not outsourced.

We don’t hand you a strategy deck and disappear. We join your Slack, attend your standups, and own your CRM like it’s ours. Your team treats us like a full-time hire because that’s how we operate.

Built for how you scale.

The processes we build are designed for your next stage, not just today’s problems. When you double your team or launch a new segment, your RevOps won’t break, because we built it to handle 3x your current volume.

Built for your stage, not your stage after next.

You don’t need a 6-month transformation project designed for a 500-person company. We right-size the infrastructure to where you are today and design it to scale to where you’re going.

You Without Covert

Leadership doesn’t trust the forecast
New reps take 3+ months to ramp
Marketing can’t prove pipeline contribution
Manual reporting eats 10+ hours/week
Scaling creates more chaos, not more revenue
The board asks questions you can’t confidently answer

You With Covert

Pipeline accuracy within 10% of actual closed revenue
New reps productive in 30 days with clear process and data
Full-funnel attribution from first touch to closed-won
Automated GTM operations for more pipeline
Systems that handle 3x your current volume without breaking
Board-ready metrics delivered weekly, not scrambled together quarterly

Testimonials

What founders & revenue leaders say about working with us.

"The team at Covert were true partners in operationalizing our sales process and developing a scalable top-of-funnel playbook."

Dean Zimberg

Founder & CEO, Jolly

"The Covert team has been instrumental in helping to advance our CRM hygiene and data stewardship across sales, marketing, and CS resulting in greater revenue outcomes."

Sherrod Davis

Co-Founder & CEO, Ecomap

"Working with Covert has improved how we handle automations and workflows that can often go awry if not properly built or tended to. Tyler's expertise with Hubspot helps us manage our CRM so we can focus more on creating our custom content instead of dealing with complex processes."

Britt Bischoff

Chief Experience Officer, ProQuickDraw

"The Covert team provided a ton of thought leadership to take us from founder-led sales to a growing and successful in-house team. They also helped us implement HubSpot as our single source of sales truth."

Mark Catalano

CEO, Takeshape

"The Covert team helped us unlock the sales data we needed to optimize our go-to-market motion and significantly scale our sales team efforts."

Zach Cohen

Senior Sales Manager, Parker

"Working with Tyler and his team has been an absolute pleasure. He seamlessly integrates into our team, feeling more like a full-time member rather than a contractor. Tyler is deeply involved in our day-to-day operations and has a comprehensive understanding of our entire RevOps function. This allows him and his team to keep our HubSpot instance running smoothly, anticipate CRM changes to support our sales and marketing initiatives, and introduce fresh ideas and best practices. He's an invaluable collaborator and a trusted resource who consistently gets things done quickly."

Smitha Gopal

COO, EcoMap

"We had exhausted our efforts with various HubSpot strategies and consultants, and almost stopped using the product entirely. Covert helped us build a strategy and use case that perfectly met our specific needs."

Pierce Hourihane

VP of Sales, Membrane Labs

"Tyler and the Covert team were fantastic to work with — responsive, resourceful, and always brought creative solutions to the table. They made a big impact on our sales operations and Salesforce setup. We couldn't recommend them highly enough!"

Anthony Delonardo

VP of Sales, LinenMaster

"Partnering with Tyler and the Covert team was a turning point for our revenue operations. He rolled up his sleeves and worked alongside us to transform our HubSpot setup from basic to powerful—streamlining processes, boosting visibility, and helping us put our data to real use. Now, leaders across the company have the insights they need to make smarter decisions, which means we're moving forward with way more clarity and confidence."