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Covert Revenue
FLAGSHIP SERVICE

Scale Your Revenue Engine Without the Headcount

Get a fully embedded team of RevOps strategists, architects, and analysts for less than the cost of a single full-time hire. We build the systems so you can close the deals.

The Startup Growth Paradox

You need enterprise-grade revenue operations to scale from Seed to Series B, but you don't have the budget or time to build an entire in-house team.

Why scaling breaks your systems

When you're founder-led, a simple CRM setup works. But as you hire your first AEs, add SDRs, and scale marketing, the cracks start to show. Data gets messy, handoffs are fumbled, and forecasting becomes a guessing game.

Hiring a single RevOps person is risky—they rarely have both the strategic vision and the technical chops to execute. Agencies are too disconnected from your daily reality.

  • Reps spend 30%+ of their time on manual data entry instead of selling.
  • Leadership lacks visibility into true pipeline health and conversion metrics.
  • Leads fall through the cracks due to broken routing and poor handoffs.

"The team at Covert were true partners in operationalizing our sales process and developing a scalable top-of-funnel playbook."

Dean Zimberg

Dean Zimberg

Founder & CEO, Jolly

The Embedded RevOps Model

We don't just hand you a strategy deck and walk away. We integrate directly into your business, acting as your dedicated operations team.

CRM Architecture & Management

We design, build, and maintain a scalable CRM foundation tailored to your GTM motion. No more messy data, confusing pipelines, or broken properties—just a single source of truth your team actually wants to use.

Process Automation

Eliminate manual data entry and administrative overhead. We build intelligent workflows that handle lead routing, follow-ups, deal stage progression, and handoffs so your reps can focus entirely on selling.

Full-Funnel Reporting

Stop guessing about your metrics. We build executive dashboards and granular reports that give you real-time visibility into pipeline velocity, conversion rates, CAC, and revenue forecasting.

Pipeline & Sales Process Design

We optimize your sales stages, required fields, and exit criteria to align with how your buyers actually buy. Result: higher win rates, shorter sales cycles, and more accurate forecasts.

Data Quality & Enrichment

Bad data kills conversion rates. We implement strict data governance, automated deduplication, and third-party enrichment (like Clay or Apollo) to ensure your reps are always working with accurate, actionable information.

Tech Stack Integration

We seamlessly connect your entire GTM stack—from your CRM to marketing automation, sales engagement platforms, billing systems, and customer success tools—creating a unified data ecosystem.

How We Work With You

A proven, structured approach to transforming your revenue operations from a bottleneck into a competitive advantage.

01

Discovery & Audit

We start with a deep dive into your current systems, processes, and data. We identify bottlenecks, data silos, and immediate opportunities for revenue leakage prevention.

02

Strategy & Build

We design a scalable RevOps architecture tailored to your goals. We build the pipelines, custom properties, workflows, and integrations needed to support your GTM motion.

03

Launch & Enablement

We roll out the new systems to your team with comprehensive training, documentation, and support to ensure high adoption rates and immediate impact.

04

Ongoing Optimization

RevOps isn't a one-time project. We act as your embedded team, continuously refining processes, building new reports, and scaling your systems as you grow.

Transparent Pricing for Every Stage

Flexible, subscription-based models designed to scale with your Go-To-Market team.

Starter

For early-stage teams needing foundational CRM setup and basic reporting.

Let's Talk
  • Basic CRM configuration
  • Standard sales pipeline design
  • Core reporting dashboards
  • Bi-weekly strategy syncs
  • Async Slack support
Most Popular

Growth

For scaling teams needing advanced automation and deep integrations.

Let's Talk
  • Everything in Starter
  • Advanced workflow automation
  • Complex tech stack integrations
  • Custom data enrichment routing
  • Weekly strategy syncs

Scale

For established teams needing a fully managed, enterprise-grade RevOps function.

Let's Talk
  • Everything in Growth
  • Dedicated RevOps Architect
  • Custom API development
  • Board-level reporting & forecasting
  • Multi-department SLA management

Who We Help

Our Fractional RevOps service is specifically designed for high-growth B2B companies.

"The Covert team provided a ton of thought leadership to take us from founder-led sales to a growing and successful in-house team. They also helped us implement HubSpot as our single source of sales truth."

Mark Catalano

Mark Catalano

CEO, Takeshape

The Ideal Fit

  • Stage: Seed to Series B startups
  • Team Size: 5 to 30 people on the GTM team
  • Model: B2B SaaS or tech-enabled services
  • Challenge: Scaling from founder-led sales or transitioning to a more complex GTM motion

Frequently Asked Questions

Everything you need to know about partnering with Covert Revenue for your RevOps needs.

What exactly is Fractional RevOps?+
Fractional RevOps provides you with a dedicated team of Revenue Operations experts for a fraction of the cost of a full-time hire. You get access to strategic leadership, technical architecture, and day-to-day execution without the overhead, recruiting time, or risk of a single point of failure.
How is this different from hiring a full-time RevOps Manager?+
A single RevOps hire rarely has the full spectrum of skills needed—from strategic GTM planning to complex API integrations and granular data analysis. With our embedded model, you get a multi-disciplinary team of strategists, developers, and analysts for less than the cost of one mid-level hire. Plus, we bring proven playbooks from working with dozens of similar VC-backed startups.
What size companies do you typically work with?+
Our sweet spot is VC-backed startups from Seed to Series B, typically with 5 to 30 people on their Go-To-Market team (Sales, Marketing, CS). At this stage, you need enterprise-grade systems to scale rapidly, but you may not be ready for a massive in-house operations team.
How quickly can we expect to see results?+
While full transformation takes time, we focus on 'quick wins' in the first 30 days. This usually includes fixing critical data issues, setting up essential reporting, and automating manual tasks that are slowing down your sales team. More complex architectural changes typically roll out in months 2 and 3.
Do we communicate with you like an agency or an employee?+
We operate as an embedded extension of your team. We join your Slack or Teams workspace, participate in your weekly revenue meetings, and are available for async communication daily. We want your team to feel like we're sitting right next to them.
What systems do you specialize in?+
We are platform-agnostic but have deep expertise in the modern B2B tech stack. Our core competencies include HubSpot, Salesforce, Clay, Apollo, Outreach, Salesloft, ZoomInfo, and various billing and CS platforms. We focus on building the right architecture, regardless of the specific tools.

Ready to build a scalable revenue engine?

Book a free 30-minute strategy call to discuss your current setup, identify immediate bottlenecks, and see if our embedded RevOps model is the right fit for your growth goals.